Hotel & Spa
The collaboration will benefit Terme di Saturnia on a number of fronts: the resort will become part of Starhotels Collezione, a luxury brand comprising prestigious former residences with strong characters, will benefit from Starhotels’ commercial network in Italy and abroad in support of its promotions and sales, marketing and communication, will get help creating the resort’s Revenue Management policies, will integrate Starhotels’ booking systems and will introduce the Starhotels loyalty program, I AM STAR.
The agreement foresees a joint business development for Terme di Saturnia Natural SPA & Golf Resort, renowned throughout Europe, growing its fame, commercial strength and capabilities under Starhotels S.p.a.’s Marketing and Revenue Management. Indeed, the hotel chain is a private, Italian company operating in the upscale and upper scale & luxury sectors and a market leader in the hospitality industry.
Terme di Saturnia will maintain its administrative and operational autonomy whilst respecting the standards of Starhotels Collezione.